Customer Stories

Renault On Demand

Renault embracing new business models with integrated, cloud-based solutions.

Global automotive manufacturer Renault launched its newest car subscription program for the Brazilian market in March 2020, called “Renault On Demand”. It provides an alternative to conventional ownership models and enables customers to take advantage of the mobility experience from having a car, without the upfront cost of ownership and ongoing uncertainty of maintenance costs.


To roll out the subscription-based plan, “Renault On Demand” needed to provide its customers with a unique experience in the subscription of a vehicle, in which the customer would be able to execute a 100% online contract through the new website without leaving the comfort of their home. For this model to work, they needed a solution that would meet its entire commercial, financial, legal and after-sales process and would also be integrated to its dealers and manufacturing plant, ensuring a smooth and efficient operation and customer experience.


Annata set out to achieve these goals by offering a solution that combines Microsoft cloud services (Microsoft Business Applications, Azure, Modern Workplace and Data Analytics) coupled with Annata 365, Annata 365 Sales and Annata Analytics. These solutions allow Renault to execute digital marketing campaigns targeting potential buyers to select and customize the vehicle and payment plan of their choice directly from the website which then performs data validation, credit analysis, legal analysis, and digital execution of the contract.

With its first phase successfully launched in early 2020, Renault was ready to weather the lockdown that the COVID-19 pandemic caused. With their digital framework ready, they were able to re-invent themselves and offer what customers really want, flexible short-term leases, vehicle subscription services and simplified contract extensions at cost-effective terms through its digital platforms with almost zero human interaction. The only time that human interaction was needed is when the vehicle is being delivered to the customer.

Today, “Renault On Demand” provides a seamless and reliable subscription-based service that delivers personalized omnichannel communication methods to its customers with pre-sales, sales and after sales services through its strategic technological overhaul delivered with Annata’s high growth digital platforms.

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